Value Added Medicines / Scientific, Regulatory and IP Analysis

LEARNING OBJECTIVES

The concept of value in the health care environment

The concept of value in the health care environment

Analyze the market before embarking on an added value strategy

Analyze the market before embarking on an added value strategy

Create viable business models in different markets

Create viable business models in different markets

Is repositioning a high-risk strategy – when could it be suitable for your company?

Is repositioning a high-risk strategy – when could it be suitable for your company?

How to differentiate a generic product

How to differentiate a generic product

Select the right route to drug approval

Select the right route to drug approval

What type of products to stay away from because of clinical barriers

What type of products to stay away from because of clinical barriers

An in-depth scientific discussion of different mechanisms that could lead to an added value product

An in-depth scientific discussion of different mechanisms that could lead to an added value product

Case studies of Formulation patents – successes and failures

Case studies of Formulation patents – successes and failures

Consequences of market switch from Brand to INN generics

Consequences of market switch from Brand to INN generics