Date to be announced
Contact us for more infoTRAINING TIMES
Build a repeatable system to scale expert content across LinkedIn, email, and sales.
Turn complex services and SME insights into stories that build trust and drive leads.
Spotlight facilities, results, and people – without sounding generic.
Use storytelling to support every stage of the buyer journey – from first impression to final decision.
Two days of expert-led Zoom sessions packed with discussions, Q&As, and real-world scenarios.
All slides, tools, and supporting materials available in our CLIENT ZONE before, during, and after the course.
Digital and LinkedIn-ready proof of your storytelling skills in regulated B2B settings.
Learn how to use narrative techniques without losing technical accuracy or compliance.
Discover how to repurpose one idea into 30+ LinkedIn posts, videos, emails, and sales assets.
Create content that fosters connection, not just clicks - on a platform where buyers pay attention.
Connect the science, strategy, and practical limits into a clear, coherent plan.
Understand what stories to tell at each stage - from awareness to long-term partnership.
Designed for professionals who want to enhance their expertise and advance their careers
Founder & Content Strategist, Toucan Content
Meet Ruth, an experienced content expert with a proven track record of using storytelling within the Pharma and CDMO industry as a tactic to drive trust, engagement, and lead generation. Ruth brings a background as a journalist, working at four Olympic & Paralympic Games and writing for major publications. More recently she’s refocused those skills into business content marketing and strategy, leading content programs for GSK and Adragos, as well as advising on content marketing for global businesses in other industries, from FIFA to AXA.
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