Summary
Join us for a dynamic two-day Masterclass tailored for professionals in the Contract Development and Manufacturing Organization (CDMO) sector, in which we will explore the vital role of Sales and other Commercial Functions in today’s heavily fragmented and fiercely competitive landscape.
Learning Objectives
- Participants will gain insights into the recent evolution of the CDMO market, the significance of differentiation, and the fundamental responsibilities of Sales, Marketing, Business Development (BD), and Account Management (AM)
- The program will cover the development of actionable business and account plans, the implementation of effective key performance indicators (KPIs), and the roll-out of strategies for client engagement—from creating impactful first impressions to cultivating brand ambassadors through strategic communication.
- The Masterclass will also include interactive workshops and case studies that apply theoretical knowledge to real-world scenarios.
Key Topics
- CDMO Current landscape
- Commercial Functions
- Business and Account Planning
- Profiles, impact on business and account plans
- Performance
- What about the Client?
- Case Studies & Workshop
Who should attend?
This event is ideal for sales professionals and leaders, business developers, and account managers looking to elevate their skills and advance their careers within the CDMO industry. Enhance your strategic capabilities and gain practical insights in a collaborative setting.
Our online training experience includes
- Our client zone – a single source for all training materials as well as pre and post-training communication
- Live interactive format via the Zoom platform
- Direct interaction with the trainer
- Q&As, case studies, polls
- Revisit recorded sessions for 7 days
- Digital and LinkedIn certificates
Trainers
With over two decades of immersion in the dynamic realm of drug delivery, I have cultivated a profound passion for this field since my first encounter in the mid-1990s. Transitioning from pioneering the assessment of naturally derived surfactant emulsification properties in personal care to delving into the intricacies of pharmaceuticals in by the end of the decade.
Commercial Functions for CDMOs
Download the full training agenda to reveal complete session details, training takeaways, case studies, daily schedule, special features and full trainer bio.
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